Eric van den Hoonaard, born in Duesseldorf, is a multi-award winning creative turned director.
He started his advertising career in Cape Town, South Africa, where he lived for 7 years. Curiosity and the fear of missing out inspired his extensive traveling and reiterates his life ethos to rather invest in experiences than in things. Originally a trained Art Director, he now pretty much enjoys writing scenes that will come alive on screen. He aims for his work to be polarizing; ideally making people laugh hysterically, cry honestly or see something they have never seen before.